Management 3.0’s New Global Water Cooler

- Management 3.0

Communication is the key to successful communities.

At Management 3.0, we’ve struggled for a long time with communication between our community members. Sometimes it seems that this is actually the hardest problem for us to solve!

How can we get people to collaborate toward a shared purpose when they all prioritize their own projects and their own businesses?

We’ve experimented with all the usual approaches:

  • Email group/list: Failed. People don’t read emails because they feel they are getting far too many; and having conversations over email is a major pain in the backside.
  • Newsletter: Failed. For announcements and broadcasts, the success of email newsletters is beyond any doubt. But they are a bad solution when it comes to engaging people in a community.
  • Blog: Failed. Blogs are great for inspiring people with good stories. Many of our posts are shared and retweeted well enough! However, for having conversations around topics, blog posts don’t work.
  • Hangouts: Failed. Hangouts are great for interviews and team meetings. But for casual encounters: not so much. Very often, people sign up for hangouts and don’t show up, because “something else came up”.
  • Social networks: Failed: There is plenty of chatter on Facebook and Twitter, but the communication takes place around individuals, not communities. And on LinkedIn and Google+, most groups seem to be dead.

So, how can we have casual conversations as Management 3.0 advocates, when we are spread around the world, working hard on our own projects and businesses? How can we share jokes, statuses, frustrations, tips, successes, and a general good vibe?


As the Management 3.0 team, we’ve started using Slack and we’re quite happy with it. Slack is like a global virtual water cooler, where each of us can bump into any other team member and have a quick conversation about work, play, life, and everything else. Slack seems to be the backchannel we’ve been missing for the last two years.
We tested it, and we like it.

Photo: Ethan Sykes (Unsplash)

One thought on "Management 3.0’s New Global Water Cooler"

Leave a Reply

Your email address will not be published. Required fields are marked *

Have you already read these?