6 Key Ingredients to Writing a Great Ebook to Market Your Business

- Entrepreneurial Skills

by Grace Carter

Writing your own ebook is a great way to market your business. You can raise your business’ profile by showing off some of your expertise and knowledge. Writing an ebook gives you some serious credibility and helps you position yourself as an expert. Here are six key ingredients to write a great ebook to market your business and have fun while you’re at it.

Pick your topic and style

Your first step is picking a good topic. Choose something that you can write a substantial amount of content on, but also something that interests you. You should enjoy writing, it should make you happy, and not feel like a slog.

Aim for a topic you can write 10 – 15 pages on while keeping people engaged and interested. Try picking a step in the Buyer’s Journey and writing about something to do with that. Your tone is key and is as important as what you write about. “Your tone should give the reader an impetus to take action, and also reflect your brand’s persona. Avoid writing in a sales-y tone; you’re trying to educate and inform the reader, not hawk your product,” advises June Bosley, ebook editor at Assignment Help.

Think up a descriptive title

Your title is the first thing someone sees and has a big impact on whether they decide to read on or click away. A good title is interesting, descriptive, and hints at value inside. Switch things up and make your title unique to separate it from other ebooks. Tease your content so the reader is intrigued and wants to find out more. Your word choice can have a big impact, for instance, you could say “secrets,” instead of “tips” and make someone want to read on and find out what the secret is.

Include an email opt-in

Since your ebook will be free, one of your big goals is information, not money. A big part of online marketing is gathering data, including email addresses, so be sure to include an email opt-in. Create some good content, and people will be happy to hand over their email addresses because you’ve built up some brand confidence with them. This way both you and the reader can benefit from your ebook. Write quality content, get information, everyone’s happy and better off.

Your design

Because the consumer can hang on to the ebook and peruse it at their leisure, design for an ebook is distinct from other kinds of marketing. Create quality content. By providing your consumer with a free quality ebook you show that you value them, and they like that a lot. An ebook will be looked through, probably not in one read, but picked at over time.

Design your ebook to facilitate this kind of consumption. Remember this is not a hard-sell and there’s no time limit, the reader only continues on out of interest or because they think they can benefit. Spend some time and effort creating pleasing aesthetics for your ebook. That includes the cover, page layout, font, and any art or graphics you choose to include. Your design is also a good opportunity to have a little fun while you work.

Write a good call to action

Don’t forget to insert your calls to action (CTA), especially if you’re trying to create some leads. Place them where they make sense contextually, don’t just try and squeeze as many in as you can. Your CTA can be as simple as clicking on a link or calling a number for more information. Ebook marketing is about informing, not up-selling.

Use online tools to write the perfect business ebook

Writing doesn’t come naturally to everyone, so don’t be afraid to get some help from the experts. Here are some good resources to get you started:

  • WritingPopulist and Simple Grad – Check out these grammar guides for help ensuring your ebook does not contain any grammatical errors. Don’t take any chances, get some help from the professionals.
  • Boomessays and Assignment Writing Service – These are online proofreading tools, suggested by Revieweal, you can use to make sure your ebook is polished and free of errors.
  • MyWritingWay and LetsGoandLearn – Check out these writing resources for ideas and tips on how to improve your ebook. Even experienced writers can benefit from some extra guidance now and then.
  • Academized and Essayroo – These are editing tools, recommended by Academized review, you can use to go over your ebook copy for mistakes and typos. Some quality editing can make all the difference in the world; good luck marketing your business with an ebook full of errors.

Writing an ebook is a great way to market your business. You can show off your business expertise and knowledge while gaining some major credibility. Use these six key ingredients to write a great ebook to market your business and have fun while you’re doing it.

Photo: Pexels

Do you use an ebook for marketing your business? Let us know how it benefits your company!

For more tips and tricks that you can do to make your business even better:

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