Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

• Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.
• Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
• Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
• Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Title Cookie Name	Purpose	Duration	More information
Google Analytics:	These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.	2 years	For more information read Google’s overview of privacy and safeguarding data
Google Remarketing:	We may from time to time use Google’s remarketing services. This allows us to serve ads to you in a more efficient way. The collected data remains anonymous and we cannot see the personal data of any individual user. However, the collected data is saved and processed by Google. If you have a Google account, Google may be able to connect the data with that account and use it for their own advertising purposes (in accordance with Google’s Data Use Policy). You can opt-out of Google’s use of cookies and Google remarketing through settings on your Google Account	2 years	For more information read Google’s overview of privacy and safeguarding data
Google Ads	We use Google Ads to place our ads in Google search engine results and the Google advertising network. If you reach our website via a Google ad, a cookie is filed on your device through Google. The cookie is used to check whether certain sub-pages, e.g, the shopping cart from an online shop system, were called up on our website. Through the conversion cookie, both Google and we can understand whether a person who reached an Google Ads ad on our website generated sales, that is, executed or cancelled a sale of goods.	30 days	For more information read Google’s overview of privacy and safeguarding data
Hotjar	We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.	1 year	For more information, please see the ‘about Hotjar’ section of Hotjar’s support site.
Mailchimp	We use MailChimp to manage our newsletter and other email lists. There’s no third-party tracking in messages we send through MailChimp besides MailChimp’s own analytics, which may aggregate how many subscribers open a message or click the links inside.	Indefinite – until the recipient of the e-mail deletes the e-mail.	For more information read MailChimp’s privacy policy.
Facebook Pixel	This Cookie is placed by Facebook. It enables us to measure, optimize and build audiences for advertising campaigns served on Facebook. In particular it enables us to see how our users move between devices when accessing our web site and Facebook, to ensure that our Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on our website.	3 months if the ‘keep me logged in’ option is disabled 2 years if the ‘keep me logged in’ option is enabled	For more information consult Facebook’s Privacy Policy
LinkedIn Insight Tag and SlideShare	These Cookies are placed by LinkedIn. It enables us to measure, optimize and build audiences for advertising campaigns served on LinkedIn. In particular it enables us to see how our users move between devices when accessing our web site and LinkedIn, to ensure that our LinkedIn advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on our website.	3 months	For more information read LinkedIn’s Privacy Policy

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