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Innovation Management: How can we introduce innovation into the DNA of 21st century companies?

Employees struggling with their daily work ‘don’t have time’ to take a more creative approach in their company. Despite numerous Design Thinking workshops and Hackathons, most traditional companies fail to develop a culture of innovation. Yes, innovation is failing!

But, even if we are clearly aware of the dire need to promote innovation, why is this not taking place? What can we do to create an innovation mindset in the organization, starting today?

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