Address complexity with complexity The brain is more complex than any other tool. To make sense of a complex thing, use storytelling, metaphors, visuals.
Use a diversity of perspectives Combining multiple incorrect views often results in a much better observation.
Assume subjectivity and coevolution When cause and effect are interdependent, resolve a situation by focusing on something else.
Steal and tweak We usually think of innovation as inventing new things, but we may be smarter to think of it as recombining old ones.
Expect dependence on context Be skeptical, because what worked in the past, or for others, is not guaranteed to work for you now.
Anticipate, explore, adapt Probe a situation by imagining improvements (anticipate), trying things out (explore), and responding to change (adapt).
Shorten the feedback cycle Systems with slower feedback cycles have higher extinction rates in changing environments. Iterate faster.
Keep your options open Prepare to be surprised.
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