Explain Purpose by Collecting Artifacts

Work Expo

Every business should start with one question: Why do people decide to work together?

One of the best ways to answer this is by creating a work expo as research suggests that adding a visual element to your goal-setting efforts brings you stronger results.

How do Work Expos it work?

Showcase stories that explain what you’re doing and why you’re doing it. You can use value stories to determine the core values and wish values your teams and your company share and you can use it to create a completely new employee handbook called a Culture Book. The idea is to have fun in an interactive way while creating a visual reminder of your team’s values.

Work Expo
Visual Goal Setting: Use photos, Lego or magazine cutouts to visualise and/or model purpose, vision, and goals

When you are able to create a nice exposition about the work in your team, department, or organization, it is likely that you have found and visualized your purpose.

Here are some questions that might help guide you decide what you want to put on display:

  • Which photos, videos, sounds, screenshots, or texts would you show people who wanted to gain insight into your team?
  • Which emails, trophies, badges, or gifts did you get in the past that could serve as an example of what you want in the future?
  • Which products, phone calls, or objects will serve as a reminder of things that should never happen again?

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Johan Nyberg, founder of KnowIt Management: ‘How a Work Expo can keep your team focused on Purpose’

Use a combination of storytelling and mood boards to allow you and your employees to look at a physical reminder of your team values. Make it open to everyone and encourage people to get creative. Let teammates add their own art, photos, screenshots, kudo cards and emails from happy customers. Find a wall and fill it with mementos from the past that serve as an example for the future.