Combine like words and narrow down to five for each. Together turn these into three separate mission statements.
Here’s an example of a not a great company but the result of running this rebranding exercise using these Values words to create a three-tiered mission statement — in this case, customers, end users and employees.
Make sure the final draft of a mission statement — which should be displayed prominently around the office and on the website and any recruitment like LinkedIn — is keyword-optimized for the industry.
Create a Values Expo. Similar to a Work Expo, a Values Expo is an interactive physical display of your values. It’s a great way to visualize your Mission Statement or just to remind you of your shared values. It can include your value words, photos of your teammates, kudo cards and other symbols of peer-to-peer recognition and gratitude, notes from satisfied customers, and anything else that you and your team feel symbolize your team values. You can have one Values Expo or you can have one for each of your target value groups.
Share Value Stories. Whether you are in face-to-face meetings or just chatting in a communication or collaboration too, it’s good to share stories that get to your team values, where you share both experiences that reinforce your values or–often frustratingly–go against your core values.
Our team shares our value stories on a dedicated Slack channel, while other teams add those stories to their Work Expo or share them in weekly retrospectives.
Value-based Merit Money and Kudos. Chapter 16 of #Workout offers you a more detailed explanation of the phenomenon called merit money which is a peer recognition system where you give points, hugs or funny money to your colleagues along with a note of acknowledgement, similar to a kudo. Eventually, this acknowledgement can turn into unexpected bonuses, gifts, or just feel-good moments.
Our own team at Management 3.0 uses Bonusly employee recognition tool to share our recognition within our team and to tally our points. We can’t give away any merit money in Bonusly without offering reasoning and attaching at least one of up-to-nine team values.
Repeat. Reuse. Recycle. Your team values should evolve as much as your team itself. As new team members join and as your company’s focus changes, it’s good to repeat this exercise, not throwing important values away, but by pivoting your focus as essential values surface.
Want to learn about individual values?
Sometimes, 250 values seems like a lot. A quicker way to get to the crux of teammates’ and potential teammates’ intrinsic motivation is by playing Moving Motivators one-on-one or as a team. We narrow the list down to our ten CHAMPFROGS values:
Follow these instructions for Moving Motivators or make up your own to discuss which values matter most to your team. You can buy your own decks of Moving Motivators here.