Management 3.0 Practices: Identity Symbols

Corporate Identity Symbols Increase Employee Engagement

“Identities are crucial for purpose definition and value creation. A team, a business unit or company has only really achieved an identity when people are eager to associate themselves with its symbols. Management can take an active role inviting groups of workers to create symbols that represent their shared identities.”

multiple identities colorThat’s how leadership guru Jurgen Appelo kicks off the Identity Symbols chapter of Managing for Happiness.

This chapter delves into the nitty-gritty of identity management, how to balance the needs of the group vs. its members, how to address selfishness and boundary issues, and how to define group symbols. You will also learn about what are “bad identities.”

And you will learn more about the T-Shirt Test. Once your read this chapter, please send pics to #managehappy of your employees showing off your brand outside work for fun!

“How do you become on of the best managers in the world? Sports professionals would hire a good coach and exercise daily.  Jurgen Appelo is your personal coach who gives you tons of exercises and practical advice for the modern manager. The only thing you need to add is the daily exercising.” – TOBIAS LEISANG, systems engineering manager at Texas Instruments

Also Read: How to Visualize Your Organization’s Values Story

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