Purpose in Organiozations

Management 3.0 Module: Meaning & Purpose

In a nutshell this module is about how purpose matters to all businesses and it focuses on how that purpose must go farther than simply growth, expansion or bank statements. We want everyone who is involved in a business to find it valuable.

Shareholders, boards of directors and stock markets often press for short-term goals such as growth or profits. But growth and profits are best achieved by not making them the primary goals of the business.

This Management 3.0 Module will help you define the ‘why’ behind it all, just follow these steps:

Man Illustration
  1. Start with Why
  2. How to Not just focus on Clients
  3. How to Not just focus on Goal Setting
  4. How to Not just focus on Mission Statements
  5. How to Not just focus on POSIWID
  6. Storytelling
  7. How to Show not Tell
  8. Mood Boards

The answer to the question: “What is our business for?” is one of the first responsibilities of management. A lack of direction is one of the most often-heard complaints from workers.

Purpose-driven Business

An organizations’ purpose should benefit a part of society, inspire and motivate its workers and involve and direct all its stakeholders.

Work is not just about getting things done, it’s more about making lives better.

If you cannot explain the organization’s purpose in less than a minute, or people cannot come up with stories that reflect this purpose then you have a problem.

Benefits of purpose

  • Companies with a purpose beyond growth and profit tend to make more money.
  • Teams with a sense of purpose are more effective than those without.
  • New generations of workers gravitate to places where they can do meaningful work.

Dangers of purpose

  • Systems have a tendency to produce exactly and only what you ask them to produce.
  • Single-mindedness can easily lead to groupthink with a single way of seeing the world.
  • Someone who gives others an objective may think that his or her job is done.

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We know that you want to be a better manager. We know that you want to be a better team leader. We know that you want to be a better teammate. We are confident that Managing for Happiness can help you do just that by following our proactive best practices and steps to increase employee engagement and overall success.

Making money is good. Making a difference is better. But making money while making a difference beats all.

Jurgen Appelo, Managing for Happiness


Martie Management 3.0

Learn more about How to Align Constraints in the Management 3.0 Foundation Module Values and Culture.

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