How to Grow a Company Culture

Management 3.0 Module: Values and Culture

This Management 3.0 Module is about how to grow organizational culture. It defines what corporate culture is and why it is important. Plus, you will learn more about personal values as well as team values and get examples for your own list.

Clarity of values can make a significant contribution towards good behavior and a better culture. The primary function of leadership is to nurture organizational culture through values.

Espoused vs. Enacted Values

There’s no doubt that there’s a BIG difference between the values written on corporate letterhead and the reality of so-called company culture.

What are espoused values?

The values that are written down, what an organizations says it values.

What are enacted values?

The values that are lived upon.

Examples for Values (Personal Values or Team Values)

Acceptance, Curiosity, Effectiveness, Empathy, Synergy, Patience, Collaboration, Mindfulness, Courage, Stability, Proactivity, Freedom, Diversity, Dignity, Cleverness, Commitment, Kindness, Camaraderie, Power

Leadership Tip: Download our Big Values List and do the Values Exercise with your team.


At Management 3.0, we want to change the world of work and organizational culture is a huge part of that.

Culture eats strategy for breakfast

A bad culture does not only destroy strategy; it can destroy the entire company.


What defines a company’s culture?

Where can we start when it comes to organizational culture?
Ask your team:

  • What do we care about?
  • What do we want to be?
  • How do we want to act?
  • How do we define our values to define behavior and improve results?

Your job as leader is to cultivate those values and company culture by building frameworks that enable societal value, with consistency and trustworthiness.

The trick is to invite and/or discourage certain behaviors.

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Tips to improve your company’s culture right away

Use these values to create guideposts. Share value stories and create a work expo as a visual reminder of those values at the office. You can even create days where your company focuses on these chosen values, sharing your own stories and sharing them with stories of other organizations. Create a video to celebrate the values and stories you’ve shared. Post on the company intranet or really show off your company values and post it on social media.

Corporate Culture is a by-product of consistent behavior.

Man presenting (Illustration)
  • Create guideposts: Make a value list and create a culture book
  • Create transparency: Share stories of enacted values following espoused values
  • Create boundaries: Discourage bad behaviors. Encourage good behaviors

You cannot change an organization’s culture. What you can change is the guideposts, transparency and boundaries.

In a nutshell: What you can expect in our Corporate Culture Module

A preview of the Values and Culture module’s slides:

In this Management 3.0 Module you will learn how to define personal as well as company values and get better results. You will talk about questions such as how to grow a great organizational culture and how to create a work environment people will be proud of. Of course you will get introduced to some practices to shape the company culture and turn it into a great place to work.

Have you already tried these Management 3.0 Tools & Practices?

Serious Games & Leadership Practices