This Management 3.0 Module is about how to grow organizational culture. It defines what corporate culture is and why it is important. Plus, you will learn more about personal values as well as team values and get examples for your own list.
Clarity of values can make a significant contribution towards good behavior and a better culture. The primary function of leadership is to nurture organizational culture through values.
Espoused vs. Enacted Values
There’s no doubt that there’s a BIG difference between the values written on corporate letterhead and the reality of so-called company culture.
What are espoused values?
The values that are written down, what an organizations says it values.
What are enacted values?
The values that are lived upon.

Examples for Values (Personal Values or Team Values)
Acceptance, Curiosity, Effectiveness, Empathy, Synergy, Patience, Collaboration, Mindfulness, Courage, Stability, Proactivity, Freedom, Diversity, Dignity, Cleverness, Commitment, Kindness, Camaraderie, Power
Leadership Tip: Download our Big Values List and do the Values Exercise with your team.
At Management 3.0, we want to change the world of work and organizational culture is a huge part of that.

A bad culture does not only destroy strategy; it can destroy the entire company.
What defines a company’s culture?
Where can we start when it comes to organizational culture?
Ask your team:
- What do we care about?
- What do we want to be?
- How do we want to act?
- How do we define our values to define behavior and improve results?
Your job as leader is to cultivate those values and company culture by building frameworks that enable societal value, with consistency and trustworthiness.
The trick is to invite and/or discourage certain behaviors.