The Secret to Being a Great Influencer

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Great influencers attract people first to themselves and then to their ideas. Author, speaker and podcaster, Bob Burg explains what it takes to pull, not push, people to getting on board with your ideas.

And why the biggest mistake we make when trying to garner influence, is focusing on what we want, rather than on what the other person wants.

Have a listen to more of our insightful podcasts