Empathy is Sexy

The need for companies to care about people is not only trendy, but necessary, for organizations to survive. Lorna Borenstein, founder and CEO of Grokker, a company focused on wellbeing and engagement solutions, and author of the new book It’s Personal: The Business Case for Caring, says there’s a financial, human and brand case for why
companies need to invest in employee well-being.

Above all, she says, is the need to connect employees to each other and to you as a company, likely the most under-exercised muscle that most companies mistake.

Key takeaways

  • How to invest in employee well-being
  • The value of connecting your employees
  • The importance of caring for your team

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